A proprietary big-data methodology that delivers actionable insights from the analysis of unbiased, unfiltered and realtime digital discussions taking place everywhere, everyday.
Imagine having the ability to map motivational, cultural, emotional and behavioral drivers and barriers across segments through their journey… in weeks instead of months!
Let’s dispel the myth, this is not yet another social listening tool or a replacement to quantitative research. We deliver quantitative analysis of qualitative data based on the analysis of large unstructured and unbiased data sets.
This is not a software per se but a methodology that uses an arsenal of tools including crawlers, text mining, natural language processing, cognitive computing, search bots and artificial intelligence.
Watch CulturIntel™ on The O’Reilly Factor as we uncovered unique political insights across ethnic segments by using our big data methodology.